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WWE recently filed new trademarks for two of its biggest stars, Roman Reigns and Dominik Mysterio.
On October 11th, WWE submitted trademark applications for the phrases “Tribal Chief” and “Dirty Dom” with the U.S. Patent and Trademark Office (USPTO). These trademarks are directly tied to the personas of Roman Reigns and Dominik Mysterio, two wrestlers who have been making major waves in the ring.
Tribal Chief: This trademark will apply to various types of clothing and accessories, including tops, shirts, jackets, hoodies, pajamas, and even Halloween costumes. It also covers footwear like shoes and slippers, headwear like hats and caps, and even championship belts, which Roman Reigns is very familiar with.
Dirty Dom: The trademark for Dominik Mysterio’s persona will cover entertainment services related to his wrestling performances. This includes TV appearances, online content, wrestling news, and even fan clubs. WWE is clearly investing in Dominik’s “Dirty Dom” character as a major part of their brand, extending into blogs, newsletters, and social events for fans.
After WWE’s Bad Blood 2024 event, Roman Reigns had a few words to say, confidently stating, “We’re just getting started.” With new trademarks in place and momentum on their side, it looks like the Tribal Chief and Dirty Dom have plenty of exciting moments ahead.
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